We are always on the lookout for intriguing advertising messages to inspire us (and occasionally make us laugh)! In a world where we are continuously bombarded with ads, we tip our hats to those that are unique and bold enough to cut through the clutter.
To recognize the great work being done in our industry, we'd like to start a new weekly feature here on the Branding Plus blog to show you some of our favorites. Introducing: Fantastic Ad Friday!
First up: Toyota Sienna's Meet the Parents Campaign.
This is one of my all-time favorite campaigns. I loved that they took the notion of minivans being "uncool" and attacked it head-on. It left me wondering if their intention was to make minivans seem cool or if they were simply saying "we are what we are" and owning it while not taking themselves too seriously. I think in the end, it was probably a little of both.
Toyota was also able to get significant additional exposure by creating online videos that were geared toward viral. This video has received over 8 million views at the time of this post:
Eight million views that they didn't have to pay a dime for other than initial production costs? Not too shabby...
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