Props to BMW of Santa Monica's ad agency for their direct and witty response to Audi's head-on attack. This is the stuff Ries & Trout dreamed of when they wrote Marketing Warfare.Hope everyone had a lovely weekend!
Props to BMW of Santa Monica's ad agency for their direct and witty response to Audi's head-on attack. This is the stuff Ries & Trout dreamed of when they wrote Marketing Warfare.